Before you can develop an effective marketing strategy you must first be aware of your brand core issues. Through our many case studies we have curated our Top Core Issues many brands continue to miss.
1) BRAND IDENTITY
Your Brand is more than just a name. It’s a symbol, a personality, a feeling. It identifies who you are and separates you from your competition. Inconsistent branding can be very confusing for any consumer. This can lead to un-engaged customers, low retention rate, and revenue loss.
2) NEGATIVE BRAND PERCEPTION
Maybe your Brand Identity is perfect. What is the perception of your Brand? Are customers saying positive or negative things about your brand? Do they believe in your brand? This core issue is common among brands who have been alive for a long time but have fallen back in setting trends, not current with technology, and being misrepresented by multiple platforms including PR, Social Media, Customer Reviews and more.
3) BRAND AWARENESS
Is your company brand new? If so Brand Awareness is more important than Advertising. Are your marketing efforts pointed in the correct direction? It takes multiple strategies to increase brand awareness.
3) LACK OF BRAND AND CORPORATE CULTURE
Lack of Brand Culture means you are not inspiring or connecting with your consumers. It creates weak brand advocates and ambassadors as well as uninterested PR.
Lack of Corporate Culture is when your brand is not inspiring from within. Are your employees happy to work with you? If not their levels of creativity, drive, and passion quickly diminish your brand. A company must be strong from within in order to have a strong Brand Culture.
4) LACK OF FORECASTING, FOLLOWING, AND SETTING TRENDS
With technology developing faster than human evolution we are left to follow the trends of society through News, Pr and Social Media. The core issue is following the trends, rather than setting them. The amount of data to be retained in this world online is unimaginable, yet possible.
5) KNOW YOUR “WHY”
Customers may know what you sell, but do they know why you do what you do? Because there are probably 6 competitors that have a very similar product. If a customer knows your purpose in life and in business, they are more likely to buy your product that you have a purpose for. Remember, consumers buy why you do it, not what you do.
6) MAINTAINING “WOW” FACTOR
Maintaining interest from your target audience is very similar to paying attention to trends and continuously looking forward into the future. If your brand doesn’t challenge itself with what your offering and how you present yourself to the world then you cannot set the trends to dominate in your industry.
Having credibility is more important than throwing millions of dollars into an advertising agency’s hands. When you build strong credibility within your brand and present smart consistent advertising that mirrors your credibility, the consumer knows to trust you and develops brand loyalty, and no amount of advertising from a competitor will be able to steer your consumer away from you.
Now you know your possible core issues.
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